DIGITAL MARKETING, DONE CLEARLY

Marketing That Explains Itself, Not Just Bills For Itself

We’re a Gold Coast agency working across SEO, Google Ads, and web design. We keep our client roster small on purpose, so you talk to the person actually running your campaigns instead of an account manager relaying messages.

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Small client roster. Nobody here becomes a ticket number.

Plain-language reports. No dashboard screenshots left for you to decode.

Direct access. You talk to the person running your campaign.

What We Do

Three services, done properly, instead of ten done halfway.

01

SEO

We fix what’s broken before chasing what’s flashy, so your rankings move for reasons that actually last.

02

Google Ads

Campaigns built around a target you can measure, not a vanity number on a slide.

03

Web Design

Sites that load fast, read clearly, and get out of the way of your business instead of competing with it.

Not sure where to start? Read our post on what to look for when hiring a digital marketing agency, or head straight to our About page.

Latest From the Blog

Notes on SEO, Google Ads, and getting more out of your marketing budget.

5 Things to Look for When Hiring a Digital Marketing Agency

Marketing is the most important aspect of a production system for a company. Anything can be sold if the idea and logistics applied in the marketing is done right. But dealing with a good marketing firm adelaide can be a tough shot because with the vastness of the field, there are hundreds of agencies that deal with this notion and serve an even larger extent of business companies. To increase your sales, have an enhanced marketing strategy and to direct traffic to your website; those are the main goals when concerning a digital marketing agency, let us help you deal with the right one:

Your business goals

Your business goals are the vital factors in composing a strategic marketing technique. If your goals are not correctly defined, then you are wasting your time searching for a good digital marketing agency. The reason for the statement is that the agency only works in promoting your initiated goals, they cannot define them for you, hence it is important that you determine your goals and objective coherently before exploring further.

Expected services

There are certain services that you should expect from the digital marketing agency:

  • Web design
  • SEO abbreviated content
  • Social marketing
  • SMS campaign
  • Content publishing
  • Pay per click marketing

Defined framework

The outlined structure that your digital marketing agency will offer to you is another important factor that you should consider before hiring them. This framework is the key to achieving your business goals and acquiring financial success. It involves the basic fundamentals to refinement of your objectives in a structural manner; from your budget analysis, tools to be utilized and expected approaches and outcomes.

An empowering team

A good digital marketing agency will portray their team out to the audience in observance. They should have a diverse team of experienced individuals who are professionals in their field of work with attribution towards rich knowledge in their respective fields. The team of experts will have you define your goals with dedicated specificity as each goal would be handled by a subunit of individuals. Hence, the outcome would be efficient, immediate and intricately defined.

Relevant experience and tools

The digital marketing agency that you hire should have relevant experience and good recommendations. It does not matter how long they have been in the field but how effective they were in the time period they were not stagnant. The questions that you should be asking are whether they are experienced in the services you require and whether they are using efficient tools to market your product and website? If they speak to you how you prefer them to, then trust your gut and follow through with them, but if you see them being shady with their information, then back out as they could point towards potential trouble in the future.

Google Adwords Works Really? The ABC to Invest Successfully!

When I compare with entrepreneurs interested in investing in online advertising, I often notice that there is still a lot of confusion about how Google Adwords works and what the marketing opportunities are available to companies.

Does Google Adwords really work? The answer is certainly yes, if you are able to use it! Let’s see together what are the basics that you absolutely must know in order to succeed on Google Adwords.

What is Google Adwords

Google Adwords is the advertising platform of Google that allows its advertisers to carry out targeted advertising campaigns on specific target users.

Some numbers on Google Adwords, useful to frame the importance of this platform for your marketing strategies:

  • The network of sites where you can publish your banner (Google Display Network) reaches 80% of the world’s internet users.
  • The first 3 sponsored ads get an average of 41% of clicks on the entire page.
  • The market share of Google Adwords in the digital advertising sector is 33%.
  • There are at least 300,000 smartphone apps on which you can publish your ad.
  • 70% of mobile users call a company or a store directly from ads on Google.

Google Adwords: basic glossary

In the next paragraphs you will see what are the marketing opportunities of Google Adwords. However, before starting, it is better to review some basic terms to understand the platform and its dynamics.

  • Clicks – you do not need to add anything: it indicates how many times your ads have been clicked
  • Impression – impressions are the measurement of how often the ads are shown
  • CTR – indicates how many users who saw your ad clicked it (Impression / Click). It is one of the most important metrics of Adwords.
  • CPC – Cost per click, indicates how much a user clicks on your ad.
  • Conversion – is the measurement of the results you have achieved with your Adwords campaigns: how many sales? How many contacts? How many newsletter subscriptions?
  • SERP – is the acronym of Search Engine Result Page, nothing more than the page with the results that appear to users after typing a query on Google.
  • Quality Score – is the score that Google assigns to your ads based on a number of parameters such as: the relevance of your ad in comparison to the keywords used by the user, the match between your ad and the landing page, the historical performance of the ad. A high quality score allows you to spend less and get better positions.
  • ROI – is the economic return on your advertising investment. It’s your main performance indicator because it tells you if your campaigns are profitable or not.

These are some of the basic terms to know to understand Adwords, soon I will publish a new article in which you will find the complete glossary!

What types of advertising you can do on Adwords

When it comes to Google Adwords, the first thought is almost always text ads in SERP.

The Adwords offer is instead very varied and allows advertisers to reach users in multiple platforms and different contexts.

You can then tell your target users a specific message for each touch point in your sales funnel!